There is one rule when it comes to event marketing – get noticed! Without the attention of your target audience, you’re not going to meet your marketing goals. Making the most out of event opportunities for exposure can lead to brand awareness, huge sales and, subsequently, an increase in profits is what the exhibition stands builders focus on. Have you ever considered how custom expo stands can be very powerful marketing tools that create a lot of exposure for your brand and business as a whole? Consider the following tips and ideas to ensure that your exhibition stand designers build a stand that increases brand awareness exactly how you want it to. Remember that exhibiting at a tradeshow or event isn’t just about the day itself – there is a lot of preparation and work after the show is over that all go into making it successful for an effective stand that exhibition stand builders build. So, how can you make the expense of exhibiting worthwhile for your business? Update your display If you’re currently working with stand elements that look like they could’ve come straight out of the 90's or early 2000's, it’s definitely time to update. Be sure to partner with a professional design team and do some research into current trends to ensure that your brand comes across as innovative, purposeful and attractive. Add modern technology If possible, incorporate some modern technology into your stands – this can be a really great way to grab (and hold) the crowd’s attention. Use flat screen televisions to loop commercials, use tablets to air presentations about specific products or services, and use smartphones for visitors to enter a competition or join a mailing list when building exhibition stand. Take a social approach Whilst gathering business cards is still a great way to generate leads, today’s entrepreneurs understand the importance of using social media to give them a competitive edge. Ensure that your Facebook, Twitter and other social pages are prominently displayed on your custom expo stands, as this provides a modern way to connect with your audience. Make it interactive People tend to be drawn to stands that are a little different, and interactivity is one way to achieve this. Think about how your display could create a photo opportunity (don’t forget to ask people to share), hold expert demonstrations of your product/service in action, or provide some games or puzzles that people can interact with. Create a sanctuary Don’t box too much of your space in with tables or displays, as this can take away from the open, warm aesthetic that you’re trying to achieve. Avoid placing anything across the front of your booth, as this closes visitors out. Events have a tendency to be chaos and you want to create a sanctuary where people can escape for a while as noted by the exhibition stand contractors. Think about signage Your signage is one of the most important elements, to ensure that you have thought it through carefully. It should be visible and legible from down the aisle, have words that give people a good reason to stop, tell people what’s in it for them, not use a lot of jargon, and include a solution to a problem that a person might have. Why have you chosen this exhibition? Perhaps it’s being held over a weekend that you’re available or perhaps it’s the biggest event for your industry throughout the whole year. The answer to this question could change what you choose to include in your stand. What do you hope to achieve? Perhaps you want to increase sales or add people to your database. Perhaps you want to network with other businesses or raise awareness about your brand. The answer to this question will determine what your stand should look like. Whom do you hope to meet? Perhaps you want to meet prospective customers or perhaps you want to meet employees from other businesses whose services you could use. The answer to this question can also play a role in how your stand is set up. What will attract visitors to your stand? You could have a special offer, run a competition or have giveaways. Are there any colors that you think will draw people in? It’s also a good idea to opt for simple, clear marketing messages that are easy to understand. How do you want visitors to interact with you? They could grab some marketing material to peruse later on (when they have some more time) or they could signup for your newsletter. They could also speak with your team if someone happens to be free. Think carefully about the colors and images that you want to use in the design. The colors should mirror those used in your branding. A neutral background tends to have the best results. Images should be crisp, clear and your own (in other words, not protected by copyright).
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Aria ArachiI am passionate about entrepreneurship, startups and the web in general. I worked in several web agencies and I am now an independent webmarketing consultant. Categories |