Anyone who has ever taken part in the creative process of designing a modular exhibition stand knows how challenging it can be. They also know that it can be very rewarding. Many business owners and marketing executives love the opportunity to challenge their marketing skills and do design exhibition stands that really reflect their brand and products.
However, achieving this isn’t always easy, so here are our six creative ‘must-haves’ for an effective modular exhibition system. To help you with the design of an effective and stunning exhibition stand that will definitely make you stand out of the competition is by simply following the easy steps: Brand identity: You can well reflect your brand image with the modular exhibition stand. Consistent brand identity gives people confidence and helps form stronger relationships. If your business doesn’t already have a brand identity, teams up with a professional design team that will help you create one. Building your identity is as important as the products you’re promoting and selling. It’s the face of your business and it will help you gain customer loyalty. You also need to consider the objectives of the trade show with the messages that you wish to convey while designing your stand. When you are going ahead to recognize you with a stronger brand image the exhibition visitors will find it a way easier. If you just want to gain brand awareness and let everyone know your core values, you can do it by using consistent brand colors, your logo & graphics and good structural stand layout. If you’re launching a new product, your stand should also showcase your new products or services. Product launches and demonstrations attract more visitors, so make sure your stand tells everyone that something exciting is happening. Trade Show Strategy: A clear strategy plays an important role in your trade show success. Make sure you have a list of all trade shows and events you will be attending and floor space you’ll get at each. This will help you a lot to decide which set up will work for you at the best as you decide on the exhibition modular stand design system. You need to decide whether the company requires a bespoke custom exhibition stand or a reusable modular solution or a lightweight portable display or not. If you are exhibiting in more than two shows a year then the modular exhibition stands is great as they are designed for multi-use with no cost of refurbishing. They reconfigure to fit different stand sizes and allow for interchangeable graphics for updating content. A good strategy will help you decide what set up you’ll need to effectively market your brand and reach all your goals. Graphics Layout: It is the best time to think of the graphics once you have decided well which exhibition system, style and size works the best for you. Images you use should always showcase your latest products and services, so attendees know what you have to offer. People will usually stop here to address you and find out more about the business with effective layout, look and the feel of your graphics.Your stand shouldn’t look too busy and confusing for visitors. It’s also not great if your stand is uninteresting, bare and does not say much about your company. You need to make sure that your modular display system well reflects your brand and you use stunning, high quality images if you want to have a longer lasting impression. Video and Animation: While designing your exhibition stand you need not use the static images. Use animations and videos to capture attention of visitors. Consider bespoke videos on TV screens, fun projections, informative slideshows and branded games on iPads. Interactive displays and moving images will enable two-way communication between your brand and your potential customer and will attract more visitors. Social Media: Integration of social media within your exhibition stand design is a great idea. Social media marketing is extremely valuable in any live marketing strategy. For the promotion of a new product or for hosting a competition you need to consider creating a hashtag for your stand.in your stand you need to include your social handles as well as the hashtags somewhere.This way passerby’s that don’t stop by get an opportunity to check out your brand later. The creative designing team works in close association with the clients for ensuring that the theme and style of the stand can meet well with the designing criteria. You can well go ahead with the creation of stylish, innovative and conveys your product in a way. To lead in link to a positive response and buying decision you are offered a real time business opportunities too that helps you a lot to grow your business and mark a recognition for your brand.
0 Comments
Leave a Reply. |
Aria ArachiI am passionate about entrepreneurship, startups and the web in general. I worked in several web agencies and I am now an independent webmarketing consultant. Categories |